# Oktavia SEM Landing System

Canonical URL: https://oktavia.app/docs/oktavia-sem-landing-system.md

## Purpose

This document defines the first paid-campaign landing system for Oktavia.

The goal is to send paid traffic to focused pages instead of sending every campaign to the home page.

## Indexing Policy

SEM landing pages are marked:

```text
noindex,follow
```

They are campaign destinations, not SEO pages.

Use organic product, segment and comparison pages for search indexing.

## Landing Pages

| Intent | Landing | Primary event |
| --- | --- | --- |
| Control horario hosteleria | `/campanas/control-horario-hosteleria` | `sem_landing_view` |
| Cuadrantes restaurante | `/campanas/cuadrantes-restaurante` | `sem_landing_view` |
| Documentacion laboral hosteleria | `/campanas/documentacion-laboral-hosteleria` | `sem_landing_view` |
| Registro horario restaurante | `/campanas/registro-horario-restaurante` | `sem_landing_view` |
| Software turnos restaurante | `/campanas/turnos-restaurante` | `sem_landing_view` |
| Cumplimiento laboral hosteleria | `/campanas/cumplimiento-laboral-hosteleria` | `sem_landing_view` |

## Campaign Rules

Each SEM campaign must define:

- source,
- medium,
- campaign name,
- keyword group,
- landing page,
- CTA,
- conversion event,
- stop criteria.

Use the UTM policy:

- `/docs/oktavia-campaign-utm-policy.md`

## Recommended Campaign Map

### Registro Horario / Control Horario

Use:

- `/campanas/control-horario-hosteleria`
- `/campanas/registro-horario-restaurante`

Primary conversion:

- `trial_requested`

Secondary signals:

- `pricing_view`
- `register_started`

### Cuadrantes / Turnos

Use:

- `/campanas/cuadrantes-restaurante`
- `/campanas/turnos-restaurante`

Primary conversion:

- `trial_requested`

Secondary signals:

- `pricing_view`
- `onboarding_view`

### Documentacion Laboral

Use:

- `/campanas/documentacion-laboral-hosteleria`

Primary conversion:

- `trial_requested`

Secondary signals:

- `lead_magnet_downloaded`
- `onboarding_view`

### Cumplimiento Laboral

Use:

- `/campanas/cumplimiento-laboral-hosteleria`
- `/recursos/checklist-inspeccion-laboral-hosteleria`

Primary conversion:

- `lead_magnet_downloaded`

Secondary signals:

- `trial_requested`
- `register_started`

## Do Not Launch Without

- GA4 configured.
- Consent banner active.
- UTM parameters reviewed.
- Conversion event confirmed.
- Landing page reviewed.
- Campaign stop criteria agreed.

## First Dashboard Inputs

The internal acquisition dashboard reads leads by:

- source,
- campaign,
- landing page,
- lead magnet,
- MQL,
- SQL candidate,
- converted lead,
- average score.

GA4 event data should be added once real traffic exists.