# Oktavia Marketing Weekly Operations Checklist

Canonical URL: https://oktavia.app/docs/oktavia-marketing-weekly-ops-checklist.md

## Purpose

This checklist closes the weekly operating loop for Oktavia marketing, SEO, GEO, lead capture and sales follow-up.

Use it once per week before adding new campaigns, landing pages or agency tasks.

## 1. Public Health

Check:

- `https://oktavia.app/`
- `https://oktavia.app/robots.txt`
- `https://oktavia.app/sitemap.xml`
- `https://oktavia.app/llms.txt`
- `https://oktavia.app/status`

Expected:

- public pages return `200`,
- private app areas remain blocked or noindexed,
- sitemap is available,
- `llms.txt` is available,
- status page is reachable.

Decision:

- If any endpoint fails, fix technical visibility before reviewing campaigns.

## 2. Search Visibility

Check Google Search Console:

- indexing coverage,
- sitemap status,
- pages with errors,
- queries that start showing impressions,
- pages with impressions but weak click-through rate.

Check Bing Webmaster Tools:

- sitemap status,
- indexing state,
- crawl errors.

Decision:

- Update titles/descriptions only when the page has impressions or a clear intent mismatch.
- Do not create new pages just because a keyword exists. Create pages when there is a real buyer intent.

## 3. Analytics

Check GA4 or GTM:

- `landing_view`,
- `pricing_view`,
- `pricing_calculator_used`,
- `demo_request_view`,
- `demo_booked`,
- `lead_magnet_view`,
- `lead_magnet_downloaded`,
- registration events.

Decision:

- If traffic exists but no intent events happen, review CTA, page copy and internal links.
- If intent events exist but no leads arrive, review forms and lead magnet relevance.

## 4. Lead Quality

Open the internal marketing panel:

- review new leads,
- review MQLs,
- review SQL candidates,
- review converted and discarded leads,
- review acquisition rows by source, campaign, landing page and resource.

Decision:

- `Escalar`: converted leads or strong SQL signal.
- `Seguir`: low sample size or early SQL signal.
- `Audiencia`: weak fit or irrelevant companies.
- `Landing`: interest exists but commercial intent is weak.
- `Pausar`: repeated volume without quality.
- `Revisar`: insufficient context.

## 5. Sales Follow-Up

For each open lead:

- check current status,
- check next follow-up date,
- check suggested cadence,
- send the next sequence step if appropriate,
- update notes and owner.

Manual sequence:

1. First contextual follow-up.
2. Operational pain follow-up.
3. Decision follow-up.
4. Reactivation follow-up.

Decision:

- Leads should not stay in `new` without owner or next action.
- After repeated no-response, decide between qualified next action, discard or later reactivation.

## 6. Campaign Hygiene

Before publishing or sharing any campaign URL:

- use the internal UTM builder,
- use the agreed UTM policy,
- avoid personal data in UTM fields,
- make sure destination page matches campaign intent.

Decision:

- Do not run paid traffic to untracked URLs.

## 7. Agency Or Partner Review

If an agency or partner is involved, require:

- spend,
- impressions,
- CTR,
- CPC,
- conversion events,
- lead quality,
- next action,
- stop/scale recommendation.

Decision:

- No agency report is accepted if it only reports traffic or form volume.

## 8. Weekly Output

End the review with one of these outcomes:

- scale a campaign,
- keep testing,
- adjust audience,
- adjust creative,
- adjust landing,
- pause,
- stop,
- create a new page/resource,
- do nothing and wait for more data.

Every weekly review must end with a decision.